AI Insights · Timothy · July 2025
Top 5 Fashion Games Performance in Ireland, Q2 2025
Explore the performance of the top 5 fashion games on a unified platform in Ireland during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the top fashion games in Ireland showed varied performance metrics across downloads, revenue, and active user trends, as reported by Sensor Tower.
Skincare Time: Makeover ASMR saw a peak in downloads with 2K in mid-April, while active users increased from 4.3K to 5.2K. However, revenue showed a fluctuating trend, peaking at $12 in early April but declining thereafter.
Paper Doll Diary: Dress Up DIY maintained a steady growth in active users, reaching over 21K by the end of June. Weekly downloads peaked at 907 in mid-April. Revenue showed minor fluctuations, peaking at $14 in early June.
Hair Tattoo: Barber Shop Game experienced a steady increase in weekly downloads, reaching 948 by the end of the quarter. Active users remained stable, fluctuating around 13.6K. Revenue was minimal, with a peak of $9 in mid-May.
Eye Color Mix showed a consistent number of active users, around 7.1K. Downloads reached a high of 1.1K in mid-April, while revenue began generating in June, peaking at $4.
Satiszone: Perfect ASMR Tidy had stable active users, increasing to 4.5K by the end of June. Downloads saw a mid-quarter peak at 779. Revenue fluctuated, reaching a high of $72 at the start of April.
These insights from Sensor Tower reveal the dynamic landscape of fashion gaming apps in Ireland, highlighting the potential for growth and engagement in this sector.
